Senet confirms Hanratty as new chief executive

Senet Group has appointed Sarah Hanratty as its new chief executive, replacing George Kidd.

Hanratty, who is currently executive and director of corporate affairs at Portman Group, the responsibility body for UK alcohol drinks producers, will begin her new role on August 6.

Prior to joining Portman Group in 2010, Hanratty had a spell with the National Lottery Commission and also worked at the Cabinet Office.

Former chief executive Kidd left Senet earlier this month.

“I am delighted to be joining the Senet Group, bringing my experience from the Portman Group where member companies are recognised for their responsibility leadership,” Hanratty said.

“I see many parallels with the Senet Group, whose partners and board have already achieved a great deal, not least through its stand-out responsible player messaging and public commitment to improve player safety.

“I look forward to building on this strong foundation and the important work in the gambling sector done to date.”

Senet chairman Gillian Wilmot added: “Gambling is enjoyed safely by millions of people as a leisure activity each year, yet the industry faces an immense challenge to regain the public’s trust and confidence.

“Sarah brings a wealth of experience in effecting change across the alcohol sector and has done much to secure its sustainability as a category which adds positively to society and our national way of life.”

Related article: Senet urges engaging responsible gambling campaign