Gibraltar a ‘natural step’ for Scientific’s sportsbook team

Scientific Games has said that placing a new sportsbook operations team in Gibraltar represents a “natural step” for the company as it seeks to expand across the global sports betting market.

The SG Digital arm of Scientific will manage the operation, which will directly support customers with operations services to help grow their sportsbook businesses.

SG Digital can manage an entire sportsbook operation for multiple customers across online, mobile and retail.

Stuart Weston has been appointed as vice-president of sportsbook operations for SG Digital and will head up the operation. He most recently served as managing director for Superbet and was previously sportsbook product director at William Hill.

Keith O’Loughlin, senior vice-president of sportsbook for SG Digital, said the new operation in Gibraltar means that the company is able to support customers “like never before”.

“Given the massive opportunity in the US and the continued success of existing markets, the addition of sportsbook operations is a natural step up for our business,” O’Loughlin said.

“The team will work directly with our partners to operate and run their sportsbooks, ramping up the value of sports betting for everyone involved. It’s a new ball game, and our partners have asked to tap into our vast knowledge to help with day-to-day sportsbook operations.

“Now, we’re completely equipped to offer that capability and support customers in growing their business like never before.”

Scientific has been active in the post-PASPA era in the US, striking deals in a number of states and securing early momentum in the regulated sports betting sector.

Last month, Scientific went live with Caesars in Mississippi following a successful launch in New Jersey in July.

The company recently rolled out virtual sports in Pennsylvania while the state finalises its sports betting regulations and also signed a deal with the Delaware Lottery.

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