Sportsbook as an amenity to drive patrons back to the casino

With more and more states looking to legalise sports wagering and generate much-needed tax revenue, how can casinos harness sportsbooks’ power to attract new and dormant customers? This webinar will discuss:

• Building or adapting your sportsbook facilities to the post-Covid world to provide an entertaining and safe environment
• Quantifying the value of the sports betting customer
• Driving sports betting players to the casino floor to maximise their value to your operations

Speakers:

• Art Manteris, VP Sports Gaming, Station Casinos
• Vic Salerno, President, USBookmaking
• Luisa Woods, Vice President – Marketing, Gaming and Entertainment, Delaware North

Moderator: Melissa Blau, Director, iGaming Capital