Football Index raises £400,000 in Seedrs crowd-funding campaign

UK-licensed football gambling platform Football Index has raised £400,000 (€498,000/$565,700) of an £800,000 target via a crowd-funding campaign on Seedrs.

The firm describes itself as the world’s first football stock market, with players able to buy and sell stocks in professional footballers with real-money, building a portfolio and earning dividends by selling stocks in players at a profit.

To support its ongoing development, Football Index last month opted to launch a crowd-funding campaign on Seeders in an effort to raise £800,000 for a 15.10% equity stake in the company.

Just over two weeks into the campaign, the company has already raised over half of that amount, with the crowd-funding initiative not due to end until June.

Adam Cole, chief executive of Football Index, said: “My team and I built Football Index because we were convinced that most people didn’t want to trade traditional stocks and shares in companies like British Gas and HSBC.

“People want to invest their knowledge and ‘trade their passion’, and there is no shortage of knowledge or passion in football.

“As we’ve proven, there is a huge appetite for Football index as a platform.”